ADVERTISING

Millions of pounds are wasted on ads that are either not noticed or don't appeal to their target market - you know the sort, double page spreads that people simply flip over, boring layouts that disappear on a page.

Art Goes Boom likes to step back from what we're doing, check out whether we're really appealing to the target audience, put ourselves in their shoes and then fine tune what we've done so that it has more chance of success.